نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 استاد و مدیر گروه مدیریت رسانة دانشگاه آزاد اسلامی واحد علوم وتحقیقات، تهران، ایران
2 استادیار و مدیر گروه مدیریت ارتباطات دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران
3 مدیرکل مطالعات اجتماعی و فرهنگی شهرداری تهران، ایران
4 دانشجوی دکتری مدیریت رسانة دانشگاه آزاد اسلامی واحد علوم وتحقیقات، تهران، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Organizations’ success depends on planning. Today, this task is
carried out through a multi-stage process such as defining outlook, devising
strategies, implementation, performance evaluation, and data analysis and
planning for improvement. On one hand, defining and devising goals, and on
the other hand, implementation and performance evaluation have become the
main challenges of top managements. For the broadness of such
organizations as Hamshahri newspaper, decreases the flexibility of managers
and makes the consequences of management’s mistakes, heavy and
irremediable. Based on this, by using balanced models such as Balanced
Scorecard (BSC), organizations pursue strategies’ implementation in
different aspects and manage their strategic performance. In doing so, precise
determination of strategies and general goals in further promoting them
throughout an organization is necessary, which could be realized in BSC by
developing a strategy map. Therefore, in this study, using the strategy map as
a basis for performance evaluation, a non-linear and fuzzy algorithm is
defined which was able to design a fully balanced system for performance
evaluation in line with Hamshahri newspaper’s goals. The results showed
that the designed system outputs are more tangible for the organization’s
personnel and the results are accepted by the Hamshari newspaper’s
managers.
کلیدواژه‌ها [English]
)