عنوان مقاله [English]
نویسندگان [English]چکیده [English]
Business process reengineering (BPR) –the key mechanism for fundamental redesign in processes has a critical role in productivity improvement. But it needs some enablers in initiation phase including human resources acceptance. There are two behavioral theories containing factors for acceptance promotion: Innovation Diffusion and Technology Acceptance Model. In this research we have used these theories combined with BPR construct to develop a model named Business Process Reengineering Acceptance Model. By gathering survey data, this model has been tested in Isfahan Jahad Agriculture Organization. The results show that systematic factors have more effect on BPR acceptance by the employees and managers. This effect is moderated by ease of BPR execution, ease of BPR requirements providing and BPR usefulness.