Document Type : Research Paper
Authors
1
PhD. Candidate, Department of Public Administration, Faculty of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran. Iran.
2
Assistant Professor, Farabi Campus, University of Tehran, Qom, Iran.
3
Associate Professor of Public Administration, Faculty of Management, Shahid Sattari Air University
10.22059/jipa.2023.360041.3336
Abstract
Background & Purpose: In today's highly competitive environments, organizations' efforts to meet the expectations of their key stakeholders have a crutsial impact on their survival and improving their competitiveness and productivity. This tendency forms the core of a vital issue in the field of effective interaction between organizations and the environment, which is called "corporate social responsibility". The importance of this issue in today's competitive world has led to numerous studies from different perspectives and with different goals.In order to gain a more comprehensive understanding of the actions that organizations can take in this field, the present research has reviewed and classified the results of studies related to the practices that banks have taken in line with their corporate social responsibility regarding external stake-holders.
Methodology: This is a qualitative applied research and it has been used in meta-composite method. The information sources of this stage included articles published in international scientific databases, which were selected based on the criteria for entering the meta-synthesis process.
Findings: That practices that banks have taken in line with their corporate social responsibility in relation to their external stake-holders can be separated into five main categories: practices related to society,environment , customers, competitors and supliers. More precisely, it can be said that Actions related to society are categorized into six classes: economic, social, legal, artistic-cultural, educational, and sanitary-health actions. Banks' social responsibility actions regarding the environment are grouped in four categories: resource and energy consumption, environmental protection, environmental development and green banking. The actions reported regarding the customers are also classified in the form of how to interact with the customer, the quality of customer service, the nature of the product and the way the products delivered to customers. Finally, the stakeholders' expectation from banks to fulfill their social responsibilities makes them not even indifferent to their suppliers and competitors and not to do unethical actions in relation to them. Although the number of actions that banks have taken in this field is less than other stakeholders, it is necessary to pay attention to them in line with the social responsibility of banks.
Conclusion: Banks' efforts to meeting the expectations of their stakeholders will make them popular as social accountable organizations that will improve their existability and permanent productivity in existing competitive environments. The special nature of the research methodology and the benefit of the qualitative approach and meta-synthesize strategy made the researchers approach this issue with a holistic approach, in such a way that the practices of corporate social responsibility in banking in relation to external stakeholders are generally identified and classified. These results can be used as a comprehensive guide for banks and other similar organizations to formulate their corporate social responsibility programs regarding external stakeholders.
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