Essential research in the field of theoretical concepts of media policy

Document Type : Research Paper

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Abstract

Media policy is the major strategies that guide the media in achieving the specific objectives. Since the field of media policy area in the country is unknown, purpose of this study is carried out theoretical research in the field of media policy and develops a theoretical framework. Theoretically there are two approaches in the field of media policy. The first approach is that the traditional approach to media policy, media and policy institutions can be understood in this context to highlight the role of government and the rule of it that how governments protect the public interest.The second approach is an approach those in terms of technological advances in the field of non-media communication's policy. In this work, based on models and theories in the field of media policy, theoretical framework in the form of two separate approaches has been developed.

Key words: media, media policy, policy

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References

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Journal of Public Administration
Volume 7, Issue 3 - Serial Number 3
October 2015
Pages 481-504

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