Designing the model of competent organizational culture for customer – based companies



Today, the real customer oriented must be the prevailing aspect of organizational culture and its requisite would be the real transition in the culture of organizations and the basic attention to customer as the most eminent value and the most important organizational commitment. Therefore, the current research has been occomplished in order to explain all relative dimensions and elements of the competent organizational culture in all customer – based companies and produce a kind of suitable model for their performance. For this reason, first of all the research literature was studied comprehensively and then dimensions and elements of competent organizational culture were extracted. Then, all of them were confirmed according to the opinions of the professors and experts. After that , an original conceptual model was presented for accomplishing the relative research to competent organizational culture in customer – based companies according to these dimensions