Effect of New Technology on Competitive Advantage of IRNA

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Abstract

Because of the multi-dimensional nature of technology and new phenomenon of communication technologies that based on technique, knowledge, action, tools and process which can affect news industrial the purpose of this paper is to investigate the relation ship between five dimensions of technology and competitive advantage of IRNA. The research is based on a survey of 40 indicators through the Questionnaires and use of Friedman test, one-sample sign test, couple comparison test and structural equation approach to validate the conceptual mode land testing hypostasis. The results demonstrate that the status of constituents of technology’s dimensions is not satisfactory. Results show that competitive advantage in the current situation relies on the technology as a system which depends on technique and equipment (Tools). Whereas, the research results indicate that the desirable competitive advantage should depend on technology as knowledge and technology as process. The research shows IRNA need to reforming in It strategy and developing function of five demotion of There technology. In the end paper recommended some suggestions for IRNA to satisfaction multi-dimensional nature of technology.

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