نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 استاد گروه مدیریت رسانه، دانشکدۀ مدیریت دانشگاه تهران، تهران، ایران
2 استاد گروه مدیریت، دانشکدۀ مدیریت دانشگاه پیام نور واحد تهران مرکز، تهران، ایران
3 دکتری مدیریت رسانه، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The main purpose of this descriptive-survey research was to investigate the factors affecting strategic empowerment of human resources in governmental communication and media organizations to identify the reasons why human resources are not capable enough to produce products that are in line with the demands of the audience and their satisfaction. The statistical population of this research includes of the experts in the Ministry of Communications and Information Technology and Islamic Republic of Iran Broadcasting (IRIB). In the present study, in order to identify the dimensions of each component,the Delphi technique has been used in three steps. To ensure the validity of the questionnaire, the researchers examined all content, face, convergent and discriminate validities. Besides, the reliability of the questionnaire was evaluated using principal component analysis, Cronbach’s alpha, Dillon-Goldstein’s ʃ index and reagent stability. The findings showed that there is a significant relationship between the following parameters: between the strategic component and the individual component; between the strategic component and the organizational component; between the economic component and the individual component; between the organizational component and the component of human resource empowerment; and finally, between the individual component and the component of human resource empowerment. The proposed model could explain 98.6% of the human resource empowerment variance, 99.9% of the individual component variance and 96.4% of the organizational component variance.
کلیدواژهها [English]