پژوهشی دربارة جهت‌گیری تأثیر ساختار سازمانی و راهبردهای رقابتی بر عملکرد سازمان (مورد مطالعه: شرکت‌های مهندسی مشاور)

نوع مقاله : مقاله علمی پژوهشی

نویسندگان

1 استادیار دانشکدة اقتصاد و علوم اداری دانشگاه اصفهان، ‌اصفهان،‌ ایران

2 دانشجوی دکتری مدیریت بازرگانی (رفتار سازمانی و مدیریت منابع انسانی)، پردیس میرداماد دانشگاه اصفهان، ‌اصفهان،‌ ایران

3 کارشناس ارشد MBA گرایش استراتژی، پردیس کیش دانشگاه تهران، کیش،‌ ایران؛

چکیده

پژوهش حاضر با استفاده از الگویابی معادله­های ساختاری و با توجه به جهت‌گیری برهم‌کنش ساختار و راهبرد رقابتی شرکت‌های مهندسان مشاور، به­دنبال بررسی رابطة میان ساختار سازمانی، راهبردهای رقابتی و عملکرد سازمان است. این جهت‌گیری با توجه به نوع الگوی مورد نظر (اقتضایی یا مبتنی بر منبع) تعیین می‌شود. جامعة آماری پژوهش، شامل همة متخصصان شرکت‌های مهندسان مشاور در محدودة شهر تهران است. برای تجزیه و تحلیل داده‌ها، از روش حداقل مجذورات جزئی (PLS) استفاده شد. پس از جمع‌آوری پرسشنامه‌ها، داده‌ها از طریق نرم‌افزار VisualPLS تحلیل شد. یافته‌های آماری نشان می‌دهند که الگوی مبتنی بر منابع، برای بیان روابط بین متغیرهای ساختار، راهبرد رقابتی و عملکرد شرکت، از توان تبیین و توضیح بیشتری برخوردار است؛ بنابراین، می‌توان رویکردهای سنتی را که در آنها، ساختار سازمانی به‌عنوان یک متغیر جانبی و وابسته به راهبرد شرکت درنظر گرفته می‌شد، کمرنگ دانست و به‌جای آنها، دیدگاه جدید مبتنی بر منابع- که ساختار را به‌عنوان یک منبع مهم کسب مزیت رقابتی برای راهبردها درنظر می‌گیرد- در متن قرار داد.

کلیدواژه‌ها


عنوان مقاله [English]

Direction of effect of competitive strategies and organizational structure on corporate performance (Case study: Engineering consultant firms)

نویسندگان [English]

  • Hadi Teimori 1
  • Reza Abachian Ghasemi 2
  • Saeid Akbariani 2
  • Arghavan Taherkhanchi Tabrizi 3
1 Assistant Prof., Faculty of Economic and Administrative Sciences, Isfahan University, Isfahan, Iran
2 PhD. Candidate, Human Resource Management, Isfahan University Pardis, Isfahan, Iran
3 MBA in Strategy, Kish Pardis, University of Tehran, Kish, Iran
چکیده [English]

Using structural equation modeling, the current study aims to examine the relationship between organizational structure, competitive strategies and organizational performance with respect to the interaction between structure and competitive strategy in the engineering consulting firms. This orientation is determined with respect to the desired approach (contingency or resource based view). The study population included all engineering consulting firms in Tehran district. Partial least squares (PLS) was used for analysis of data. After collecting the questionnaires, the data were analyzed using VisualPLS software. The statistical findings indicate that the resource-based model has more explanation power to express relationships between structure, competitive strategy and firm performance. Therefore, the traditional approaches in which organizational structure is considered as a lateral variable and is dependent on corporate strategy can be regarded lass, instead the resource based view- in which the structure is considered as an important source of competitive advantage for strategies- can be placed in the context of our explanations.

کلیدواژه‌ها [English]

  • Competitive Strategies
  • consultant engineering firms
  • firm performance
  • Organizational structure
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