نویسندگان
1 دانشیار دانشکده مدیریت دانشگاه تهران
2 استادیار دانشکده مدیریت دانشگاه تهران
3 استادیار دانشکده صدا و سیما
4 دانشجوی دکترای دانشکده مدیریت دانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Nowadays, media is under domination of political regime & capitalist system that leads media to unsuitable status and malfunctions. So there is not any reasonable definition of ideal function. Rate of social changes challenges any interaction between media & social context. Discursive point of view reveals media identification crisis & its instrumental function.
Considering media competencies & capacities as readiness analysis is the backbone to synthesize roles for media in Wise society. We benchmark this mission to design ideal type of media system. Emphasizing on discourse analysis method, we substitute topics & arrange priorities of media discipline in a conceptual Macro-model. This order represents solar system logic for different mediums & suggests systemic management for this solar system order of media domain. In this system, every media module is a planet in its orbit according with others to cover new life style needs.
کلیدواژهها [English]
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